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focused business coaching search primary menu skip to content secret 1 – get more done secret 2 – get your super-genius working for you secret 3 – get your business to run, instead of stumbling along secret 4 – replace slimy sales with profitable community service secret 5 – money making marketing machines (make your marketing pay) secret 6 – transform luke-warm prospects into raving fans that sell for you secret 7 – replace employee nightmares with the dream of a team secret 8 – get to “someday i’ll…” for real secret 9 – transform riches into wealth author – dr. malcolm policies search for: marketing first principle of marketing july 23, 2015 wsup_malcolm_2 2500 years ago, sun tzu first set down the principles of war. just as applying the knowledge of sun tzu’s principles of war can empower victory on a battlefield, applying the knowledge of the principles of marketing can empower victory in business. the first of those principles is results rule. period. on the face of it, this kind of makes sense. if something gets results, it is effective. if it doesn’t get results, it isn’t effective. unfortunately – this is one of those places where a bfo – blinding flash of the obvious – tends to occur. right now, when i say “results” there may be a number of things that come to mind. i believe that after we talk about it, however, from now on when you hear “marketing results” only one thing – the obvious thing – will come to mind. when you look on google for “how to measure marketing effectiveness” you get all sorts of suggestions: unique visitors, page views, search engine traffic, bounce rate, inbound links, comments, social chatter, referral links, likes, shares, tweets, reach, frequency, gross rating points, views, and 122 million others (according to my search) but think about it for just a minute. your business is your primary source of income. you can’t pay your car payment with page views or buy groceries with likes or cover your house payment with gross rating points. in the end, for owner/operated businesses like yours – if it doesn’t make a profit, it isn’t worth anything. likes, views, clicks, impressions, or any other measure is a far second to “how much profit did it make…” from now on, when you think of marketing remember this first commandment – and remember “results” is spelled with two dollar signs… if you would like to know what resources i use in my marketing click here to get your copy of the free m4 marketing resource guide if you would like to learn about the rest of the 9 principles of marketing – join us for the free webinar business owner marketing small business quotes expensive amateurs january 14, 2015 wsup_malcolm_2 if you think hiring a professional is expensive, wait till you hire an amateur – red adair an illustrative story is told that after the first gulf war, the us government asked red adair for a bid to help put out the well fires the iraqi army started on their retreat. he gave them a quote that the buyer thought was too high. the government hired some relative amateurs instead. millions of barrels of oil were spilled or turned into toxic smoke clouds while they were unable to put the fires out. they eventually went back to red adair and agreed to pay for a professional instead. which is a better deal – the tax preparer who charges you $300 so you only pay $1000 in tax (and get audited three years later), or the master cpa who charges you $2000 to get you a $3000 refund… quote value quotes get in there december 31, 2014 wsup_malcolm_2 1 comment take time to deliberate, but when the time for action has arrived, stop talking and go in – napoleon bonaparte how do you strike the successful balance between looking before you leap and “analysis paralysis”? how do you know you’ve looked and analyzed enough? short answer – you will never know – but use colin powell’s rule – “when you have enough information that you will probably make a good decision – decide” – not all the information, not certain about the quality of the decision, not a perfect decision. as sir richard branson said recently – the business owners who take risks regularly are the ones most likely to “get lucky”… quote time management quotes listen to lady bird johnson december 11, 2014 wsup_malcolm_2 3 comments become so wrapped up in something that you forget to be afraid – lady bird johnson fear (like nervousness, or timidity, or any one of a dozen other mental barriers) is usually a result of focusing on ourselves. if we are instead focused on others – wrapped up in serving them – fear will shrink back from the barrier to success it is in too many lives into the warning of real dangers that it is supposed to be… till next time – stay focused… …live your dream attitude mindset quote quotes don’t let them talk you out of your dreams december 3, 2014 wsup_malcolm_2 3 comments don’t blame your family, friends, peers, or others who try to talk you out of your dreams in order to “get a real job” or “make sure you have a (real job as a) fallback position”. they honestly think that sort of negativity is helping you. starting your own business is not average – not normal – even in the united states. if you are realistic about what it requires, continually seek out the best advice and sources of help and education to improve yourself and your business, and never, ever, give up. it will not be a question of if you win – only a question of when… attitude mindset quote quotes wild words november 5, 2014 wsup_malcolm_2 2 comments words ought to be a little wild for they are the assaults of thought on the unthinking — john maynard keynes wild? – maybe… well-chosen? – definitely you and all your prospects are bombarded with 4000+ marketing messages each day. our non-conscious mind has become so adept at filtering that almost none of them get through. if you aren’t using the words your prospect is using to think about their needs – your “assault” will be broken on the ramparts of the non-conscious filters… marketing mental filters quote mindset more content from the book november 3, 2014 wsup_malcolm_2 11 comments the small business billionaire – 8 ways to keep your company growing without burning the midnight oil another free report based on one of the chapters from the book manuscript… have you ever wondered why some people seem to see opportunities all around them and you seem to miss them – even when you are standing right next to the opportunity “seer”? have you ever wondered why some people can go to a seminar or read a book or something and make things happen immediately and you seem to just add to your collection of dusty, shrink-wrapped stuff? would you like to transform yourself into one of those people instead? this report talks about what you can do to see more opportunities, implement more ideas, and generally be more successful with the resources you have right now… click here to get the free report secret 2 – get your super genius working for you attitude mindset the small business billionaire quotes thinking about zig october 30, 2014 wsup_malcolm_2 9 comments see you at the top – zig zigler so much packed into five words… an assumptive close (you are coming with me to the top)… an affirmation (i am going to the top)… an encouragement (you are too)… attitude quote sales time management the first of the new content october 6, 2014 wsup_malcolm_2 14 comments the first part of the new content is here… this is content that is not available on the book site fitting that it is secret 1 – get more done . it is an excerpt from the book manuscript for the small business billionaire: 8 ways to keep your company growing without burning the midnight oil the small business billionaire time management uncategorized the new site october 3, 2014 wsup_malcolm_2 11 comments this is the new site for focused business coaching – it will be mirroring the blogs at the small business billionaire book site, but will offer content that can’t be found there. let me help you focus and

URL analysis for malcolmupton.com

http://www.malcolmupton.com/secret-9-transform-riches-into-wealth/#comment-6998
http://www.malcolmupton.com/2014/10/
http://www.malcolmupton.com/secret-9-transform-riches-into-wealth/#comment-7089
http://www.malcolmupton.com/2014/12/03/dont-let-them-talk-you-out-of-your-dreams/
http://www.malcolmupton.com/policies/
http://www.malcolmupton.com/secret-1-get-more-done/
http://www.malcolmupton.com/feed/
http://www.malcolmupton.com/tag/business-owner/
http://www.malcolmupton.com/category/quotes/
http://www.malcolmupton.com/secret-6-transform-luke-warm-prospects-into-raving-fans-that-sell-for-you/
http://www.malcolmupton.com/?page_id=9
http://www.malcolmupton.com/2014/10/06/the-first-of-the-new-content/#comments
http://www.malcolmupton.com/secret-9-transform-riches-into-wealth/
http://www.malcolmupton.com/2014/10/06/the-first-of-the-new-content/
http://www.malcolmupton.com/secret-4-replace-slimy-sales-with-profitable-community-service/

Whois Information

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Domain Name: MALCOLMUPTON.COM
Registry Domain ID: 1639046418_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.godaddy.com
Registrar URL: http://www.godaddy.com
Updated Date: 2018-02-08T18:24:57Z
Creation Date: 2011-02-07T23:26:18Z
Registry Expiry Date: 2020-02-07T23:26:18Z
Registrar: GoDaddy.com, LLC
Registrar IANA ID: 146
Registrar Abuse Contact Email: [email protected]
Registrar Abuse Contact Phone: 480-624-2505
Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
Domain Status: clientRenewProhibited https://icann.org/epp#clientRenewProhibited
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Name Server: NS1.OMNIS.COM
Name Server: NS2.OMNIS.COM
Name Server: NS3.OMNIS.COM
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2019-01-15T23:29:00Z <<<

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  REGISTRAR GoDaddy.com, LLC

SERVERS

  SERVER com.whois-servers.net

  ARGS domain =malcolmupton.com

  PORT 43

  TYPE domain

DOMAIN

  NAME malcolmupton.com

  CHANGED 2018-02-08

  CREATED 2011-02-07

STATUS
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clientRenewProhibited https://icann.org/epp#clientRenewProhibited
clientTransferProhibited https://icann.org/epp#clientTransferProhibited
clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited

NSERVER

  NS1.OMNIS.COM 216.239.128.2

  NS2.OMNIS.COM 204.10.136.2

  NS3.OMNIS.COM 216.239.128.2

  REGISTERED yes

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